[CMake] Building multiple releases for a visual studio project

[Torri, Stephen CIV NSWCDD, W15]

I was wondering if it was possible to have a CMake project that builds a Microsoft Visual Studio Project produce an NSIS installer for each kind of build (e.g. debug, release, RelWithDebug). Right now I can build the project via Visual Studio for all the build types which is great. Now I would like to have one NSIS installer for each type. Is that possible?
 
Stephen